Overview
Ready to lose weight and have some fun at the same time? On our journey of exploration, we' show viewers how to customize favorite foods for a healthier lifestyle. Get ready for lots of physical activity that's all about enjoyment too - think sneaking in movement with everyday tasks or turning it into something exciting and joyful.
Process
Together with our partner mPulse Mobile, we produced a groundbreaking learning experience that blends professional instruction and real-life accounts.
To ensure the authenticity of this journey, actors were chosen who are facing their own battles with weight management to share their stories in mini documentaries about exercise and nutrition techniques. The moving result is both an educational tool as well as source of inspiration for those seeking greater health knowledge.
Credits
Agency
mPulse Mobile
Creative Lead
Paul Conigliaro
Writer
Tom Godfrey
Director
Dominic Howes
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